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Mobile Alliance Announced At CommunicAsia 2009

Founding members of the Mobile Alliance, with various representatives from key partners.

Founding members of the Mobile Alliance, with various representatives from key partners.

A number of Singapore’s mobile software companies announced at CommunicAsia 2009 the formation of Mobile Alliance, the country’s first mobile software association that aims to drive strategic programs to position Singapore as an attractive base to develop new mobile services and market them globally.

The founding members of Mobile Alliance include various Singapore-based startups, such as Human Network Labs, Bak2U, buUuk, MobiQuest, Stream Media, tenCube and ZingMobile. Boudewijin Pesch, managing director of Acision in Asia Pacific, was selected as President. “By adopting a collaborative approach, Mobile Alliance is focused on generating greater synergies and incubating new opportunities within the mobile ecosystem in Singapore,” said Pesch.

Industry players such as NAVTEQ and Gemalto have joined the Mobile Alliance, which will also sign an MoU with the Sweden Mobile Association for cross regional collaboration.

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Daniel Goh is the founder and chief editor of Young | Upstarts, as well as an F&B entrepreneur. Daniel has a background in public relations, and is interested in issues in entrepreneurship, small business, marketing, public relations and the online space. He can be reached at daniel [at] youngupstarts [dot] com.

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