Idea: Mag Nation – Coffee And Magazines Do Mix
It may go against conventional thinking, but the marriage of coffee and magazines make so much business sense it’s a wonder why no Singapore bookstore or newsagent has capitalised on their synergy.
Australia’s Mag Nation, on the other hand, thrives on this perfect partnership – at Mag Nation you are encouraged to pick up and read the latest rag mag (from over 4,000 titles!) while enjoying a steamy hot mocca java. Bookstores with cafes in Singapore, such as Borders or Kinokuniya, do not allow you to do the same, probably because it may compromise sales or damage perfectly sellable goods.
The closest example here would be Book Cafe at Martin Road, but reading selection is severely limited. There’s an opportunity for the daring bookstore entrepreneur here.
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