Can You Outsource Your Company’s Marketing Function?
I recently applied for a senior marketing position in a small consumer electronics company. After attending a series of three interviews, I hadn’t heard back from them since.
Today they finally called – five months after the first interview. After telling me that their general manager was suitably impressed with me, they told me the bad news. Instead of the original permanent position I had applied for, they offered it in a freelance capacity instead. They had just restructured and was thinking of using part-time help to market their line of consumer electronics.
Honestly, I don’t know what shocked me more – that their HR took so long to get back, or the fact that a company can ever conceive of outsourcing one of their most critical functions.
I politely turned their offer down.
Young Upstarts is a business and technology blog that champions new ideas, innovation and entrepreneurship. It focuses on highlighting young people and small businesses, celebrating their vision and role in changing the world with their ideas, products and services.